Global Users Preferences for Android Phones, Q1 2021
The first quarter of 2021 has come to an end in a blink of an eye. In this bloomy spring, we have worked out the user preference ranking list in the first quarter of 2021 based on the backstage data of Antutu. What kind of mobile phones do Antutu users prefer? Let’s have a look at the ranking list.
It should be noted that Antutu preference ranking list is based on the phone configuration of Antutu users, so it does not represent the preference for the overall Android phone market.
In Q1 of 2021, the 6.5-inch screen was still dominant in the international market, but its share decreased by 0.7% to 16%, compared with that in Q4 of 2020. Nevertheless, it was still the largest share.
The 6.7-inch screen, ranking the second, continued to grow to 15.3% in the Q1 of 2021, up1.4% from 13.9% last year. There was no further increase, but it’s a significant sign that the market share of mobile phones of this size was increasing.
Seeing from the new phones released globally at present, the screen size of mobile phones will be at least 6.5 inches or above. Apart from small-screen products like iPhone 12 mini and iPhone 12, Android phones, even the standard version, will no longer have small screens. Except for the hardware difference, the screen size and quality of the standard versions are basically the same as those of the Pro versions. After all, a separate production line is required to produce small screens, and whether the cost and the market will accept it remains to be tested. It is better to make a difference in the internal configuration, which will be money-saving, time-saving, and labor-saving.
According to the ranking list issued in Q4 of 2020, the phones with a screen resolution of 1080×2400 accounted for 13.3%, more than 200% of the number in Q3 of 2020. But in Q1 of 2021, this screen resolution accounted for an awesome 31.1%; that was to say, over one-third of phones adopted such a screen resolution. However, the display resolution of 1080*2400 can be directly translated as the width and height of the screen; in other words, the difference in resolution is in fact the gap between screen sizes.
However, the resolution of the mobile phone is gradually improved up to 2K this year. Some high-end phones even have 3K resolution, and all of them support a high refresh rate of 120Hz. What’s more, the screens with a rational refresh rate ranging from 1Hz to 120Hz are also developed. This is not empowered by Samsung’s screens, but can be achieved by some Chinese manufacturers.
As the first element to satisfy users’ eyes, the improvement of mobile phones in screen resolution has attracted unprecedented attention.
In terms of processor brand, Qualcomm maintained its first place although its share fell slightly by 0.6% to 57.9%, compared with that in Q4 of last year.
MediaTek ranked second this quarter, with its share dropping by 0.4% from Q4 of last year. Samsung was still No.3, with its share rising by 1.2% from Q4 of last year. According to the figures, the market shares lost by Qualcomm and MediaTek are grabbed by Samsung Exynos.
Due to the restriction, the market share of Huawei’s Hisilicon Kirin chips fell again by 1.7% to 10.6% in Q1 of 2021. It was no surprise that most of the Kirin chips had been launched in the Chinese market, and what will happen to Hisilicon Kirin in the future is still unknown.
Octa-core mobile phones accounted for 96.7%, up 0.4% from Q4 of last year. It did not increase too much, but the overall percentage told the whole story. After all, the process from 90+% to 100% has always been difficult, let alone the 100% market share worldwide, which will take some more time.
What’s interesting was that the share of octa-core phones increased by 0.4%, and the total share lost by other models was exactly 0.4%. That’s probably the case that the market share is being swallowed bite by bite.
Compared to Q4 of last year, the share of 8G RAM was up 1.7% again, followed by 12G RAM (up 0.9%). The shares of 6G RAM and 4G RAM fell by 1.9% and 0.6%, respectively. The increase is basically equal to the decrease.
The minimum configuration of flagship phones is undoubtedly 8G RAM, followed by 12G RAM. Unexpectedly, Asus’s ROG Phone 5 is equipped with 18G RAM. Based on such standard, the 4G and 6G RAM phones can only be entry-level smartphones; otherwise, they may be running poorly.
In the aspect of memory capacity, the share of 128GB ROM was on the increase to 46% in Q1 of 2021, up 0.5% from Q4 of last year.
The share of 256GB ROM also showed a significant increase, up 1.5% to 13.5% from Q4 of last year. The phone with 256GB ROM indicated the most considerable growth in the chart.
By contrast, 64GB ROM and 32 GB ROM declined most sharply by 1.4% and 0.7%, respectively.
It was not surprising. Now that RAM has increased to 18G, the memory capacity of mobile phones will increase as well. Moreover, the price of a mobile phone equipped with the main camera of 100 million pixels hovers around RMB 2,000. In the era of high-resolution, high-definition and high-frame-rate videos, an increase in memory capacity is inevitable.
As shown in the distribution diagram, Android 10 still dominated the market in Q1 of 2021, but its share fell by 14.1% to 63.9% from Q4 of last year because mobile phone users prefer Android 11 more.
The percentage of Android 11 was up 17.7% from Q4 of last year. In addition to Android 11, all other Android versions dropped by the same percentage-17.7%, compared with that in Q4 of last year.
What does this mean? Not only do phone manufacturers chase after Android 11, but users also update fast. Both are good for the safety and functions of mobile phones.
The above is the overall picture of Antutu’s global user preference ranking list in Q1 of 2021. It can be seen from the data in 2020 that mobile phones are developing to be faster, better, stronger, bigger, safer and more stable. This is also an inevitable trend of technological development. As industry practitioners, we are more curious about what the ultimate form of mobile phones will be. Let’s hope that the day comes soon.
It should be noted again that the ranking list only represents the preferences of Antutu users rather than the configuration distribution of the overall Android mobile phone market.