Top 10 Most Popular Smartphones Around the World of 2016
At the beginning of the new year, many friends might be reviewing the past 2016. Many big events have happened in the global mobile market in 2016 which are worth reviewing, but today we will only talk about smartphones. Which smartphones were most popular in the global market in 2016? In order to figure out this question, we combed all the model data submitted by users from different countries and regions throughout 2016 from Antutu backstage, and finally completed our lists of Top 10 most popular smartphones around the world.
Period of data statistics: January 1,2016-December 31, 2016
Data source: Antutu Benchmark
Data models: Android phones
According to the list of Top 10 Most Popular Smartphones in the World 2016, Xiaomi Redmi Note 3 topped the list, followed by Xiaomi Mi 5 and Samsung Galaxy S7 edge. Obviously, Xiaomi Redmi Note 3 had the most users around the world and its users were keen on testing their smartphones with Antutu Benchmark.
Apart from Samsung and Xiaomi, smartphones such as LeEco Le 2, OnePlus 3 and Asus Zenfone 2 also successfully broke into the Top 10 list, all with a market share of over 1%. Generally speaking, the global market were dominated by highly cost-effective models like Redmi Note 3 and Le 2.
Popular smartphones in Mainland China were slightly different from those in the global market. Apart from Xiaomi Redmi Note 3, LeEco Le 2 and Samsung Galaxy S7 edge, smartphones that are familiar with us such as Huawei Mate 8, Meizu MX5 and ZUK Z2 also appeared on the list, all with a market share of over 1.5%.
Vivo X7 also had good market performance in Chinese market and ranked eleventh. From the top 10 list of China, we can also see that Chinese smartphone users of Xiaomi, LeEco and Samsung are more keen on running test for performance.
Antutu users of Taiwan have their own preferences for smartphones. Apart from Samsung models like Samsung Galaxy Note 5, Samsung Galaxy S7 edge and Samsung Galaxy Note 4, HTC 10, HTC One M8 and Sony Xperia Z5 Premium also appeared on the list. In particular, Asus ZenFone 2 was the hottest smartphone in Taiwan among Antutu users, claiming the top position of the top 10 list of Taiwan.
From the above list, we can also find that Antutu users of Taiwan prefer to choose smartphones of Taiwan local brands such as Asus and HTC, of which four models appeared on the list.
Hong Kong, China
From the list of Top 10 Most Popular Smartphones in Hong Kong, we can see that many Samsung models of Galaxy S series and Note series appeared on the list. In terms of smartphone brands, Hong Kong Antutu users tended to favor Samsung models. In particular, Samsung Galaxy S7 edge, the flagship model of 2016, claimed the top position of the list.
In fact, after the battery and recall scandal of Samsung Galaxy Note 7, Samsung Galaxy S7 edge had undoubtedly become the newest and strongest Samsung model in 2016. In addition, the newly released color versions of this model also added to the popularity of it.
The top 10 list of Korea is relatively special compared to other countries and regions. From the list, we can see that local brands in Korea such as Samsung and LG were very popular with Korean users, accounting for nine of the top 10 positions of the list, among which Samsung Galaxy Note 5 outperformed Samsung Galaxy S7 edge and claimed the top position.
What’s interesting is that the “shortest-lived model” Samsung Galaxy Note 7 also appeared on the list. We speculate the reason for it is that many Korea consumers had already purchased Note 7 before Samsung announced to recall it as in American market, thus it is not surprising that to find it on the list.
Turning to the American market, Samsung smartphones were also favored by American users, occupying six of the top 10 positions of the list with Samsung Galaxy S7 Edge claiming the top position. Meanwhile, Google Nexus 6P and Nexus 6 that were not common on the top 10 lists of other areas also appeared on the list.
In particular, although Xiaomi Redmi Note 3 was also on the list, currently Xiaomi smartphones haven’t officially hit the American market. “Xiaomi is still considering about the specific timeline to enter the American market”, said a senior manager of Xiaomi when interviewed by the press.
In Russia, popular smartphones among Antutu users mainly included the two major brands of Xiaomi and Samsung. Xiaomi smartphones took four of the top five positions with Redmi Note 3 claiming the top position while Samsung smartphones occupied the next half of the positions on the list.
The local smartphone YotaPhone of Russia didn’t appear on the list. From this aspect, Xiaomi and Samsung smartphone users of Russia might care more about smartphone performance and were more keen on testing the smartphones with Antutu Benchmark.
From the Top 1o list of Germany, we can see that Samsung smartphones dominated the whole list. Five of Samsung high-end models of the S series like Samsung Galaxy S7 edge occupied the top five positons of the list. Meanwhile, OnePlus 3 and OnePlus One also appeared on the list and even outperformed LG G5.
Generally speaking, Antutu users of Germany showed more preference for Korean smartphones and were more interested in high-end smartphones which indicated that they had strong purchasing power.
With the increasing competition of Chinese mobile market, many Chinese manufacturers are seeking to expand the overseas market, among which India is one of their important market. From the list of Top 10 Most Popular Android Phones in India, we can see that Chinese smartphones accounted for more than half of the positions on the list. It is said that Xiaomi have spent two years investing 1 billion US dollars to expand the India market, and the results turned out to be extremely productive.
In addition, we can also see that India smartphone users showed more preference for cost-effective smartphones, and users of Xiaomi, Asus, OnePlus and Samsung were more keen on testing their smartphones with Antutu Benchmark compared to those of India local brands such as Micromax, Spice and karbonn.
From the list of Top 10 Most Popular Android Phones in Vietnam, we can see that Samsung smartphones accounted for half of the top 10 positions, including Samsung Galaxy Note, S and A series. With the multiplying of new smartphones, the price of classic models of Samsung such as Galaxy Note 5，Galaxy S6 has been cut down to a great extent, which made these models more attractive to users around the world.
In terms of product level of the popular models in Vietnam, the list covered the whole range of high-end, middle-end and low-end smartphones, which is a more balanced product structure and will be more beneficial to the healthy development of Vietnam market.
In Malaysia, Xiaomi Redmi, Samsung, Asus, OnePlus and vivo smartphones all appeared on the list, all with a market share of over 2%. In particular, vivo launched a wide variety of advertising campaigns in Malaysia in 2016, from TV media to the Internet media and even to outdoor advertising, which followed the same strategy as vivo used in the Chinese market and help vivo get many users.
The top 10 positions in Malaysia are mainly occupied by Note series, including Samsung Galaxy Note 3, Samsung Galaxy Note 4 and Samsung Galaxy Note 5 as well as Xiaomi Redmi Note series. In other words, local users showed more preference to large screen smartphones.
From the above top 10 lists of the most popular Android phones in different parts of the world in 2016, we can see that Chinese smartphones are increasing their presence in the world. Chinese smartphones have a large number of users in the global market such as in Korea, America, Russia, Germany, India, Vietnam and Malaysia, and even claimed the top positions of the lists in some countries.
On the other hand, we can also find that Chinese smartphones on the lists were mainly cost-effective smartphones with low margins in sharp contrast to Samsung’s high-end models of Galaxy S and Note series which were also on the top positions of the lists. It’s a still a challenge facing Chinese smartphone makers to increase profits by raising unit price of hot mobile phones.