Top Performance Chips & Market Shares, 1H 2016
After sharing the mobile phone performance ranking and hot mobile phone types of all areas in the first half of 2016, next, Antutu will tell you about Android chip brand distribution and popular ranking in the first half of 2016. As everyone knows, as the engine of a mobile phone, the performance of a chip determines the mobile phone's user experience, therefore, in the chip selection, the mobile phone manufacturers have their own considerations. In the first half of 2016, what kind of mobile phone chip is favored by manufacturers most? At present, what is the chip brand occupying the largest market share on the mobile phone market?
Generally speaking, compared with last year, there is great change in the quantity of mobile phone chips delivered in the first half of 2016, which has direct relation with the fact that the manufacturing process of chip manufacturers gradually becomes mature and the chip price constantly goes down. At present, the distribution of Android equipment chips in the first half of 2016 has formed the situation with four magnates of QUALCOMM, SAMSUNG, MTK and HISILICON. Wherein, relying on 820 chip, QUALCOMM stand firmly on the high-end flagship market, Helio series of chips of MTK go ahead steadily and surely and has good market share, now, let us have a look at specific report.
To see from the chip distribution in the first half of 2016, QUALCOMM has absolute dominating power on the market, basically, half of mobile phones adopt QUALCOMM chips. Why? In the first half of 2016, QUALCOMM began to make the market position of its chips clear, after standing firmly in the flagship market by Snapdragon 820, QUALCOMM began to energetically place in the medium-and-high-end market, for example, the cost-effective mobile phone chips of Snapdragon 652 are favored by many mobile phone manufacturers.
Compared with last year, the market share of MTK also has certain increase, for which the greatest helper must be MTK's Helio series of chips. Currently, there is still certain gap between MTK and QUALCOMM.
Compared with last year, the total market share of SAMSUNG chips has slight decrease, for which the main reason is SAMSUNG chips are only supplied to the mobile phones of its own brand and MeiZu mobile phones, besides, the whole series of Galaxy S6 adopted SAMSUNG chips last year, however, Galaxy S7 adopts SAMSUNG chips and QUALCOMM chips, and domestic version of Galaxy S7 also adopts QUALCOMM chips, which has great influence on the market share of SAMSUNG chips.
Compared with last year, the total market share of HISILICON does not have obvious change, after all, there are only HUAWEI mobile phones using such chips. What is worth mentioning is that, except for the above-mentioned four large chip manufacturers, the market shares of other chip manufacturers decrease obviously, therefore, Antutu unitarily places them in other ranks.
Among the chip ranking in the first half of 2016, Snapdragon 820 chips of QUALCOMM wins general recognition by manufacturers. As the strongest mobile phone chips of QUALCOMM, Snapdragon 820 chips of QUALCOMM have great CPU performance and outstanding image disposal capacity, therefore, in the flagship market, such chips also become the top choice of all mobile phone manufacturers. While, currently, SAMSUNG Exynos 7420 chips researched and developed by SAMSUNG on its own are still popular, the mobile phones equipped with such chips including SAMSUNG GALAXY S6, SAMSUNG GALAXY Note5 and Meizu PRO5 enjoy high sales volume on the market.
In addition, to see from the charts, MTK Helio X10 and Helio X20 enjoy high occupation rate on the market, which has great relation with its extreme high cost effectiveness. Most mobile phones equipped with such chips have the features of low price and high performance, which is attractive among consumers, after all price is the first driving force for most consumers to purchase a mobile phone.
Besides, in the ranking list, what shall not be ignored is that, Snapdragon 652 chips of QUALCOMM specifically prepared by QUALCOMM for the medium-and-high-end market, as the leading chips of QUALCOMM with high cost effectiveness, Snapdragon 652 chips of QUALCOMM have the performance of the last generation of flagship chips of QUALCOMM, however, the price is relatively cheap, therefore, Snapdragon 652 chips of QUALCOMM are greatly favored by all mobile phone manufacturers.
Finally, Kirin 950 chips of HISILICON, as China chips, are only used in the high-end mobile phones of HUAWEI, wherein, Kirin 950 chips of HISILICON used in HUAWEI Mate 8 mobile phones sell best, however, even so, the market share of HISILICON Kirin chips has certain gap with the other three chip magnates, may HISILICON make more efforts in the future.
To sum up, the above are the mobile phone performance ranking and hot mobile phone types of all areas in the first half of 2016, from the development trend in the first half of 2016, currently, the competition on the mobile phone chip market is still fierce, QUALCOMM and MTK chip manufacturers have their own achievements in the high-end, medium-end and low-end markets, SAMSUNG chips are still eye-catching, which also let us expect the performance of SAMSUNG Exynos 8890, while HISILICON chips go ahead steadily and stably and also have great performance on the market along with HUAWEI mobile phones. OK, that is all about the report today.